Car sales and leasing · Nordhavn, Copenhagen
Nordic Car House
A car catalogue with five different presentations and an explanation of leasing, buying and ordering.
nordiccarhouse.dk
- The brief
- A car dealer in Nordhavn that sells and leases expensive cars. The old site did not make the cars look the way they are priced, and the stock lived in a widget the site did not control. The client wanted a site that feels like walking into the showroom.
- The insight
- When a car costs what it costs, nobody buys it from a spec list. They buy it from the photos, from the calm of the site, and from leasing being explained well enough that they dare to call. And every single car has to be findable in Google under its own name.
- The design move
- Five different presentations of the cars, one style per type of car, so a car never gets the same template as all the others. The cars' own photos take up the space, the text is short, and leasing is explained in plain language.
- What we built
- A car catalogue with filters and a page per car, leasing and buying as a real process, and an importer and sync that pull the cars in from Bilinfo so they do not have to be entered by hand. Behind the site is an admin area where the client edits texts, images, film, cars and incoming enquiries themselves.
The SEO work
- The basic setup is on the site itself: a unique title and description per page, share images, a sitemap and robots.txt.
- Every car has its own text, title and description, written from the car's own Bilinfo data rather than a shared template. The result is a page per car that can be found directly by model.
- Before a text goes on the site it is checked automatically against that same data. Leasing terms, equipment, engine output and fuel may only appear in the text if they appear in the car's data. Guessed equipment and numbers that do not match are stopped, so the site never promises something the car does not have. The checks are covered by more than 300 automated tests.
- SEO continues as ongoing work afterwards: keyword analysis for the industry, optimisation and testing of what works.
